MailerLite Pricing (2026)

The entry price for MailerLite is Free / $9/mo, placing it one of the cheaper entry points among email marketing tools. With a 8.0/10 score, MailerLite sits in a spot where the pricing conversation actually matters. Below, we walk through every tier, calculate what real teams end up paying, and flag the line items worth negotiating.

The quick read on MailerLite: The best value in email marketing. Clean interface, solid deliverability, and a useful free tier with 1,000 subscribers. Does 80% of what ConvertKit does at 60% of the price.

A tier-by-tier walkthrough of the MailerLite pricing ladder.

Free — $0 (1K subscribers)

The free plan is the honest starting point. You can set up MailerLite, connect it to your workflow, and get real use out of it without handing over a credit card. For solo founders and tiny teams, this is often all you need for the first 6-12 months.

Growing Business — $9/mo

At $9/mo, Growing Business is the tier MailerLite wants you to pick. It fills the gaps in the entry plan and adds the integrations and automation that most teams discover they need in week two. Budget for this from day one if you're serious about using MailerLite.

Advanced — $18/mo

Advanced costs $18/mo. It's a step-up from the base plan, typically with more automation, higher limits, or advanced integrations. Worth it only if you can point to a specific feature on this tier that you actually need.

Enterprise — Custom

The custom-quote tier means you're into sales-led territory. Expect discovery calls, annual contracts, and a price that scales with your seat count and feature needs. If you're here, build a spreadsheet of alternatives before the first call.

MailerLite's Growing Business plan is a flat $9/mo regardless of team size. That changes the math dramatically compared to per-seat tools:

These numbers assume list pricing on the Growing Business tier. Annual prepay usually saves 15-20%, and enterprise seats often get volume discounts. Ask sales for a quote before you commit to more than 10 seats.

Every plan includes the core MailerLite feature set. Here's what you get access to on paid tiers:

• Email builder
• Automations
• Landing pages
• Websites
• A/B testing
• Paid newsletter support

Feature depth grows with the tier. Entry plans cap on automation, integrations, or usage limits. Upper plans unlock the heavier features that mid-market teams actually need. Read the vendor's feature matrix before picking a tier, especially if one specific feature is the reason you're buying.

The most common pricing complaints buyers raise about MailerLite:

• Fewer advanced features than ActiveCampaign
• Account approval process can be strict
• Limited CRM functionality

None of these are deal-breakers on their own. They're the things you want to negotiate or plan around before you sign a contract. The worst time to discover an add-on fee is month three.

Price alone is a bad way to pick tools. But it's a useful sanity check. Here's how MailerLite's starting price lines up against the other email marketing tools we rate:

If MailerLite's sticker shock is real for you, run the math on the cheaper options in this table. Some of them cover 80% of what MailerLite does at half the price. Others are meaningfully weaker and not worth the saving. Our category guide on best email marketing breaks down the trade-offs in detail.

MailerLite lands in the solid-but-not-exceptional zone. The 8.0/10 score reflects a product that does its job well, but there are cheaper tools that cover the same ground and pricier tools that do more. Whether Free / $9/mo is worth it depends on how closely your workflow matches what MailerLite is built for.

The fit test is simple. MailerLite is built for bootstrapped founders and small teams who want great email without the premium price. If that's you, the pricing is worth it. If it's not, you'll end up paying for features you never touch while missing features you actually need. Buy the tool that fits your motion, not the one with the best pricing page.

The bottom line: MailerLite's pricing is defensible if you actually use what it's good at. Its biggest strength is best value in the category, and that's where the money goes. If that strength maps to a real pain point in your business, pay the price. If not, walk away and pick something cheaper.