Brevo (Sendinblue) Pricing (2026)

Brevo (Sendinblue) starts at Free / $25/mo, which puts it on the budget end for email marketing. We score it 7.6/10 in our review. The real question for founders is whether the price matches the value, and that answer depends on which tier you pick and how big your team is.

The quick read on Brevo (Sendinblue): All-in-one marketing platform with email, SMS, chat, and CRM at a fraction of HubSpot's price. The email builder is solid, and the pricing model (based on emails sent, not contacts) is founder-friendly.

Here's what you actually get at each tier, and which plan fits your stage.

Free — $0 (300 emails/day)

The free plan is the honest starting point. You can set up Brevo (Sendinblue), connect it to your workflow, and get real use out of it without handing over a credit card. For solo founders and tiny teams, this is often all you need for the first 6-12 months.

Starter — $25/mo

At $25/mo, Starter is the tier Brevo (Sendinblue) wants you to pick. It fills the gaps in the entry plan and adds the integrations and automation that most teams discover they need in week two. Budget for this from day one if you're serious about using Brevo (Sendinblue).

Business — $65/mo

Business costs $65/mo. It's a step-up from the base plan, typically with more automation, higher limits, or advanced integrations. Worth it only if you can point to a specific feature on this tier that you actually need.

Enterprise — Custom

The custom-quote tier means you're into sales-led territory. Expect discovery calls, annual contracts, and a price that scales with your seat count and feature needs. If you're here, build a spreadsheet of alternatives before the first call.

Brevo (Sendinblue)'s Starter plan is a flat $25/mo regardless of team size. That changes the math dramatically compared to per-seat tools:

These numbers assume list pricing on the Starter tier. Annual prepay usually saves 15-20%, and enterprise seats often get volume discounts. Ask sales for a quote before you commit to more than 10 seats.

Every plan includes the core Brevo (Sendinblue) feature set. Here's what you get access to on paid tiers:

• Email campaigns
• SMS marketing
• Chat
• CRM
• Automations
• Transactional email

Feature depth grows with the tier. Entry plans cap on automation, integrations, or usage limits. Upper plans unlock the heavier features that mid-market teams actually need. Read the vendor's feature matrix before picking a tier, especially if one specific feature is the reason you're buying.

The most common pricing complaints buyers raise about Brevo (Sendinblue):

• Deliverability historically inconsistent
• Automation less powerful than ActiveCampaign
• Brand awareness lower than competitors

None of these are deal-breakers on their own. They're the things you want to negotiate or plan around before you sign a contract. The worst time to discover an add-on fee is month three.

Price alone is a bad way to pick tools. But it's a useful sanity check. Here's how Brevo (Sendinblue)'s starting price lines up against the other email marketing tools we rate:

If Brevo (Sendinblue)'s sticker shock is real for you, run the math on the cheaper options in this table. Some of them cover 80% of what Brevo (Sendinblue) does at half the price. Others are meaningfully weaker and not worth the saving. Our category guide on best email marketing breaks down the trade-offs in detail.

Brevo (Sendinblue) lands in the solid-but-not-exceptional zone. The 7.6/10 score reflects a product that does its job well, but there are cheaper tools that cover the same ground and pricier tools that do more. Whether Free / $25/mo is worth it depends on how closely your workflow matches what Brevo (Sendinblue) is built for.

The fit test is simple. Brevo (Sendinblue) is built for budget-conscious teams wanting email + sms + crm without hubspot pricing. If that's you, the pricing is worth it. If it's not, you'll end up paying for features you never touch while missing features you actually need. Buy the tool that fits your motion, not the one with the best pricing page.

The bottom line: Brevo (Sendinblue)'s pricing is defensible if you actually use what it's good at. Its biggest strength is pricing based on emails sent, not contacts, and that's where the money goes. If that strength maps to a real pain point in your business, pay the price. If not, walk away and pick something cheaper.