Best HubSpot CRM Alternatives (2026)
HubSpot's paid tiers can get expensive fast. If the free CRM isn't enough but the paid plans strain your budget, these alternatives deliver similar value.
The most common complaints about HubSpot CRM include paid tiers get expensive quickly, per-seat pricing adds up for larger teams, some features locked behind top tiers. These aren't minor gripes. They're the kind of friction that pushes teams to evaluate other options after months of trying to make it work.
HubSpot CRM scores 8.9/10 in our review, which means it's a solid tool for its target audience. But if you're not in that target audience (SMBs who want a CRM they can start using today without paying a dime), you'll feel the gaps quickly.
Pipedrive
A CRM built by salespeople, for salespeople. The visual pipeline is the best in the business. Lacks the depth of HubSpot or Salesforce, but ...
$14/user/moA CRM built by salespeople, for salespeople. The visual pipeline is the best in the business. Lacks the depth of HubSpot or Salesforce, but that simplicity is the whole point. It's built for small sales teams (2-20 reps) who want a pipeline-focused crm. Key strengths: best visual pipeline in the market and clean, focused interface.
Close
A CRM with a built-in power dialer, SMS, and email sequences. If your sales process runs on cold calls, Close is built for exactly that work...
$49/user/moA CRM with a built-in power dialer, SMS, and email sequences. If your sales process runs on cold calls, Close is built for exactly that workflow. It's built for inside sales teams running high-volume outbound. Key strengths: built-in calling, sms, and email and designed for outbound sales.
Freshsales
Part of the Freshworks suite. Solid mid-range CRM with decent AI features. Good value if you already use Freshdesk or Freshchat, but nothing...
Free / $9/user/moPart of the Freshworks suite. Solid mid-range CRM with decent AI features. Good value if you already use Freshdesk or Freshchat, but nothing that stands out on its own. It's built for teams already using freshworks products. Key strengths: affordable entry point and built-in phone and email.
Zoho CRM
Feature-rich and affordable, but the UI feels like it was designed by committee. The free tier covers up to 3 users. If you can tolerate the...
Free / $14/user/moFeature-rich and affordable, but the UI feels like it was designed by committee. The free tier covers up to 3 users. If you can tolerate the interface, the value is hard to beat. It's built for budget-conscious teams who prioritize features over polish. Key strengths: very affordable for what you get and free tier for up to 3 users.
Copper
A CRM that lives inside Google Workspace. If your team runs on Gmail and Google Calendar, Copper syncs everything automatically. Outside of ...
$23/user/moA CRM that lives inside Google Workspace. If your team runs on Gmail and Google Calendar, Copper syncs everything automatically. Outside of Google, it has limited value. It's built for google workspace-heavy teams who hate switching between apps. Key strengths: smooth google workspace integration and auto-captures emails and contacts.
Nutshell
A straightforward CRM that does the basics well. Email marketing, pipeline tracking, and contact management in one tool. Lacks the power fea...
$16/user/moA straightforward CRM that does the basics well. Email marketing, pipeline tracking, and contact management in one tool. Lacks the power features of larger competitors. It's built for very small teams wanting crm + email marketing in one simple tool. Key strengths: simple and quick to set up and built-in email marketing.
Quick Comparison
| Tool | Starting Price | Best For | Key Limitation |
|---|---|---|---|
| Pipedrive | $14/user/mo | Small sales teams (2-20 reps) who want a pipeline-focused... | Marketing features are basic |
| Close | $49/user/mo | Inside sales teams running high-volume outbound | More expensive than Pipedrive |
| Freshsales | Free / $9/user/mo | Teams already using Freshworks products | AI features overpromised vs. delivered |
| Zoho CRM | Free / $14/user/mo | Budget-conscious teams who prioritize features over polish | UI feels outdated and cluttered |
| Copper | $23/user/mo | Google Workspace-heavy teams who hate switching between apps | Useless without Google Workspace |
| Nutshell | $16/user/mo | Very small teams wanting CRM + email marketing in one sim... | Limited customization |
The Bottom Line
If you're leaving HubSpot CRM, Pipedrive is the strongest overall replacement. It scores 8.2/10 and starts at $14/user/mo. Close is a close second, especially if you're looking for inside sales teams running high-volume outbound. Don't just pick the highest-scored option though. Match the tool to your workflow, your team size, and your budget. The best HubSpot CRM alternative is the one that solves the specific problem that made you start looking in the first place.
What is the best HubSpot CRM alternative in 2026?
The Sultan's top pick is Pipedrive (scored 8.2/10). It offers a strong feature set at a competitive price point starting at $14/user/mo.
Why do people switch away from HubSpot CRM?
Common reasons include pricing changes, missing features for specific workflows, and team size constraints. HubSpot CRM scores 8.9/10 overall, which means there are clear areas where alternatives can outperform it.
Is it hard to migrate away from HubSpot CRM?
Most HubSpot CRM alternatives offer import tools or migration guides. Plan for 1-3 weeks depending on your data volume and the number of integrations you need to reconnect.