Best Semrush Alternatives (2026)

Semrush is comprehensive but expensive. If you need specific SEO capabilities rather than the full suite, these alternatives can save you significant money.
1

Ahrefs

The best backlink database in the industry and a keyword research tool that rivals Semrush. The site audit is excellent. Slightly less bread...

$99/mo
8.6
2

SE Ranking

The best Semrush alternative for budget-conscious teams. Covers keyword research, rank tracking, and site audits at a fraction of Semrush's ...

$44/mo
7.8
3

Mangools

Five simple SEO tools bundled together. KWFinder is the standout: one of the best keyword research UIs available. Lacks the depth of bigger ...

$29/mo
7.3
4

Moz Pro

The OG of SEO tools. Domain Authority is still the industry standard metric. The toolset is solid but has fallen behind Semrush and Ahrefs i...

$99/mo
7.0
5

Ubersuggest

Neil Patel's SEO tool. The lifetime deal is appealing, and the basics work. Data accuracy and depth fall short of any paid competitor. You g...

$12/mo
6.2
6

Surfer SEO

The leading on-page optimization tool. Analyzes top-ranking pages and gives you a content score with specific recommendations. Excellent for...

$89/mo
7.5