Salesforce vs Zoho CRM (2026)
The budget vs. premium CRM battle. Zoho CRM offers solid functionality at a fraction of Salesforce's price.
Salesforce
7.8
Zoho CRM
7.3
| Feature | Salesforce Winner | Zoho CRM |
|---|---|---|
| AI assistant (Zia) | No | Yes |
| Analytics | No | Yes |
| AppExchange marketplace | Yes | No |
| Canvas design studio | No | Yes |
| Contact & account management | Yes | No |
| Contact management | No | Yes |
| Custom objects | Yes | No |
| Einstein AI | Yes | No |
| Multichannel communication | No | Yes |
| Opportunity tracking | Yes | No |
| Sales automation | No | Yes |
| Workflow automation | Yes | No |
| Starting Price | $25/user/mo | Free / $14/user/mo |
| Sultan's Score | 7.8 | 7.3 |
The Sultan's Verdict
Salesforce offers deeper customization and a larger ecosystem. Zoho is a fraction of the cost but can't match Salesforce's depth at scale.