Mailchimp vs Kit (ConvertKit) (2026)
The incumbent vs. the challenger. Mailchimp is bigger. ConvertKit is better for most small-list use cases.
Mailchimp
7.4
Kit (ConvertKit)
8.3
| Feature | Mailchimp | Kit (ConvertKit) Winner |
|---|---|---|
| 100+ integrations | Yes | No |
| A/B testing | Yes | No |
| Analytics | Yes | No |
| Automations | Yes | No |
| Creator network | No | Yes |
| Digital product sales | No | Yes |
| Email builder | Yes | No |
| Landing pages | Yes | Yes |
| Paid newsletters | No | Yes |
| Subscriber tagging | No | Yes |
| Visual automations | No | Yes |
| Starting Price | Free / $13/mo | Free / $25/mo |
| Sultan's Score | 7.4 | 8.3 |
The Sultan's Verdict
ConvertKit offers better deliverability, a more generous free tier, and a creator-friendly business model. Mailchimp's pricing has gotten aggressive while its free tier shrunk.