Klaviyo vs Mailchimp (2026)
General email marketing vs. e-commerce email marketing. Klaviyo dominates if you sell products online.
Klaviyo
8.2
Mailchimp
7.4
| Feature | Klaviyo Winner | Mailchimp |
|---|---|---|
| 100+ integrations | No | Yes |
| A/B testing | No | Yes |
| Analytics | No | Yes |
| Automations | No | Yes |
| Email builder | No | Yes |
| Email campaigns | Yes | No |
| Landing pages | No | Yes |
| Predictive analytics | Yes | No |
| Product recommendations | Yes | No |
| SMS | Yes | No |
| Segmentation | Yes | No |
| Shopify integration | Yes | No |
| Starting Price | Free / $20/mo | Free / $13/mo |
| Sultan's Score | 8.2 | 7.4 |
The Sultan's Verdict
For e-commerce, Klaviyo's Shopify integration and purchase-based segmentation are unmatched. Mailchimp works for e-commerce, but Klaviyo was purpose-built for it.