Instantly vs Lemlist (2026)
Volume vs. personalization in cold email. Instantly handles more volume. Lemlist creates more personalized outreach.
Instantly
7.8
Lemlist
7.5
| Feature | Instantly Winner | Lemlist |
|---|---|---|
| A/B testing | Yes | No |
| AI warmup | Yes | No |
| B2B lead finder | No | Yes |
| Campaign analytics | No | Yes |
| Custom image personalization | No | Yes |
| Email sequences | Yes | No |
| Email warmup | No | Yes |
| Inbox rotation | Yes | No |
| Lead finder | Yes | No |
| LinkedIn steps | No | Yes |
| Liquid syntax templates | No | Yes |
| Unlimited email accounts | Yes | No |
| Starting Price | $30/mo | $32/user/mo |
| Sultan's Score | 7.8 | 7.5 |
The Sultan's Verdict
Instantly's unlimited mailbox rotation and aggressive pricing make it the better pure cold email tool. Lemlist wins on personalization features, but Instantly wins on volume and infrastructure.