Ahrefs vs Moz Pro (2026)
The legacy vs. the modern challenger. Moz is good. Ahrefs is better in almost every measurable dimension.
Ahrefs
8.6
Moz Pro
7.0
| Feature | Ahrefs Winner | Moz Pro |
|---|---|---|
| Backlink analysis | Yes | No |
| Content Explorer | Yes | No |
| Keyword Explorer | Yes | Yes |
| Link Explorer | No | Yes |
| On-page grader | No | Yes |
| Rank Tracker | Yes | No |
| Rank tracking | No | Yes |
| SERP analysis | No | Yes |
| Site Audit | Yes | No |
| Site Explorer | Yes | No |
| Site audit | No | Yes |
| Starting Price | $99/mo | $99/mo |
| Sultan's Score | 8.6 | 7.0 |
The Sultan's Verdict
Ahrefs has a larger, fresher database and more powerful tooling. Moz pioneered the category but hasn't kept pace with Ahrefs' data infrastructure.