ActiveCampaign vs Mailchimp (2026)
Basic email marketing vs. advanced automation. Mailchimp is easier. ActiveCampaign is far more powerful.
ActiveCampaign
8.5
Mailchimp
7.4
| Feature | ActiveCampaign Winner | Mailchimp |
|---|---|---|
| 100+ integrations | No | Yes |
| A/B testing | No | Yes |
| Advanced automations | Yes | No |
| Analytics | No | Yes |
| Automations | No | Yes |
| CRM | Yes | No |
| Email builder | No | Yes |
| Landing pages | No | Yes |
| Machine learning | Yes | No |
| Predictive sending | Yes | No |
| Site tracking | Yes | No |
| Split automations | Yes | No |
| Starting Price | $29/mo | Free / $13/mo |
| Sultan's Score | 8.5 | 7.4 |
The Sultan's Verdict
ActiveCampaign's automation builder is leagues ahead of Mailchimp's. Any team that needs more than basic drip sequences will outgrow Mailchimp quickly.